UI/UX & Visual Design

Zebra BI Partnership

I worked across Zebra BI's digital and marketing ecosystem, designing landing pages, advertising creatives, social media content, YouTube thumbnails, webinar assets, banners, and other digital experiences.

320+ Assets Created

1.2% Avarage CTR Improvement

Introduction

The Challenge

Zebra BI had a strong existing brand, but its digital communication had grown across many different channels and content formats.

As the volume of content increased, maintaining a consistent visual direction became increasingly difficult. Landing pages, social media, advertising, webinars, and other marketing materials often required different approaches.

The challenge was to create a more cohesive design language that could scale across hundreds of assets without making the content feel repetitive or restrictive.

The Rehaul

Initial Design Language and approaches

I worked within Zebra BI's existing brand and developed a more structured visual approach around it.

The focus was on stronger hierarchy, clearer messaging, and flexible layouts that could adapt across different campaigns while still feeling unmistakably Zebra BI.

The result was a visual language that could move seamlessly between web, advertising, social media, and video content.

Web solutions

Landing page designs

I applied the updated visual direction to Zebra BI's landing pages, focusing on clearer hierarchy, structured content, and a stronger connection between marketing messages and the product experience.

Consistent structure
‍Reusable patterns created a more cohesive experience across campaigns.

Clearer hierarchy
‍Important information is easier to scan and understand.

Standing out

YouTube thumbnails

I designed a range of YouTube thumbnails for Zebra BI, with a focus on making each video immediately understandable while standing out in a busy feed.

The thumbnails used a consistent visual language across different topics, while allowing the headline, imagery, and composition to change depending on the content.

The whole package

Social Media & Campaign Assets

I created a wide range of social media and campaign assets covering educational content, product features, announcements, webinars, and promotional campaigns.

Each format required a slightly different approach to composition and messaging, but the designs were built around the same visual language established for Zebra BI.

A key focus was creating assets that could communicate complex topics quickly and clearly. Strong headlines, structured layouts, product visuals, and recognizable brand elements helped the content remain easy to understand while still feeling visually engaging.

The system also made it easier to adapt campaigns across different dimensions and platforms without having to redesign each asset from scratch.

Everything Reusable

Scalable Content Templates

I also developed reusable templates for recurring content formats, such as quote posts and social media graphics.The system could adapt to different photography, colors, messages, and speakers without losing its underlying structure, making it possible to create new content quickly and consistently.

Amazing Results!

The static ad creatives consistently outperformed our previous designs in click-through rate and contributed to stronger conversion performance on Meta.

- Sabina Kljajić (Project Manager)

The outcome

Key Takeaways

This project taught me that good visual design at scale is less about creating individual pieces of content and more about building a system that allows many different pieces to work together.

Working across 320+ assets meant constantly balancing consistency with flexibility. A YouTube thumbnail, landing page, paid advertisement, and social media post all have completely different purposes, but they still need to feel like they belong to the same brand.

One of the biggest challenges was learning when to follow the established visual language and when to break away from it. Reusable layouts and design principles created consistency, but each asset still needed to communicate its specific message effectively.

The project also pushed me to think beyond aesthetics. For advertising especially, design decisions had to support performance — from how quickly a headline could be understood to how the composition competed for attention in a busy social feed.

Most importantly, the project expanded my role beyond traditional UI/UX work. I learned how visual systems, marketing design, product communication, and performance can work together to create a more cohesive digital experience.

It gave me experience designing not just individual screens or assets, but a scalable visual ecosystem that could support a growing brand across multiple channels.