UI/UX Design & Visual Deisgn

Proteini.si Campaign Designs

I worked on two multi-market campaigns for Proteini.si, covering Creatine Monohydrate and Green Tea Supercharged.

Succesful Campaigns

CRO Ads and Landing Pages

The challenge

Expanding two campaign to different audiences

The two campaigns needed to communicate different products and selling points while following the same overall campaign structure.

For each product, I developed five distinct creative angles, giving the campaigns different ways to communicate the product's value and appeal to different motivations.

Before starting the landing pages, I wrote and structured the initial scripts for each angle. Once the messaging was approved, I translated the concepts into landing pages and supporting creatives.

The challenge was to keep the campaign cohesive while making every angle feel intentional, distinct and relevant to its audience.

Creatives

The Static ad creation

The advertising creatives were developed around the individual messaging angles of each campaign.

Rather than simply changing the headline, each variation used the visual hierarchy, imagery and composition to reinforce the specific idea being communicated.

The two campaigns therefore had their own creative direction, while the individual variations remained connected through a consistent visual system.

Landing Page Overview

30 Landing page variations

The approved scripts became the foundation for the landing pages, with each page structured around the specific angle being promoted.

I translated the messaging into clear content hierarchy, product-focused sections, social proof, benefits and conversion points, making sure the landing page continued the same story established by the corresponding advertisement.

I created 2 Landing pages, each with 5 angles and 3 translations

takeaways

The Verdict

This project allowed me to work across several stages of the campaign process from writing and structuring the initial scripts to developing the landing pages, creative angles and supporting advertising assets.

Working across two different products, five creative angles per campaign and three languages required a balance between consistency and flexibility. Each variation needed to feel distinct enough to serve its purpose while still belonging to the same campaign.

The project strengthened my ability to connect messaging, visual design, localization and conversion-focused UX into one cohesive campaign system.

Ultimately, the work wasn't just about creating landing pages or advertisements individually. It was about making sure every touchpoint communicated the same idea from the first creative a user saw to the final conversion point on the landing page.

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My journey into the world of design began in elementary school when I discovered Cinema 4D and After Effects, which I used to create text animations. The positive feedback

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